With so many combat sports brands on offer on today’s market what sets these brand apart? Most modern day brands are in the infancy of building their legacies and most will disappear over the coming years whilst few will become market leaders.
One brand that is synonymous with practitioners of most combat sports and most prominently MMA and boxing is the Cleto Reyes brand. Established over the course of nearly 70 years Cleto Reyes is still going strong and shows no signs of letting up. Steeped in history and unrivalled in terms of quality manufacturing processes Cleto is sure to be around for another 70 years..and then some!
Timless Precision - Cleto Reyes Sparring Gloves
Considered by many to be the world leaders in the manufacturing of Boxing equipment but what is the history behind the brand. Here we provide an insight into the history of the both the brand and the founder that is Cleto Reyes..
Cleto Reyes Castro was born on April 26, 1920 in Mexico City, in the midst of the reconstruction times after 10 years of revolutionary struggle. Because of the hard times his family was facing, Cleto had to start working at the age of 12 in a saddlery that manufactured baseball goods. In 1936, while he was going to elementary school in premises across the “Peralvillo Cozumel” ring, his love for boxing was born. In 1938, cleto reyes took part in an amateur fight and his performance was so outstanding that the public ended up throwing coins into the ring floor; however, the pounding was so hard that he was convinced not to fight again. He chose, instead, to mead the gloves he had used during the fight and this started his career in glove manufacture. Subsequently his gloves obtained the approval of the local boxing commission (COMBOX DF), and in 1945 the Cleto Reyes gloves were used in a world championship fight for first time on “La Condesa Arena” was the setting of the fight between the second Mexican Champion, Juan Zurita, and Ike Williams. That year was very important, because Don Cleto decided to become independent, always counting on his wife and children's valuable help. In 1965, he had his first commercial representative in Los Angeles who began distributing his products in the most important cities of the United States and some other countries. In 1970, during a time in which Don Cleto's health was ailing, his son, Alberto Reyes joint his father's efforts and with a firm entrepreneurial vision he decided to register the trademark Cleto Reyes in 1975 and to found Industria Reyes S.A. de C.V. in 1979. Currently, Cleto Reyes products have a prominent place in the international market and are exported to five continents with the approval of the main world organizations. The company has had important recognitions such as Mexico's National Exports Award in 1994 (granted annually by the Mexican Trade and Industry Department to distinguished Mexican Companies, and many others).
Cleto Reyes gloves have been made famous in Mexico and they were the best, a favourite glove with the locals in preference to Everlast and other popular brands. The gloves are also favoured by fighters that are known to carry a heavy punch, worn by countless World Champions from all over the World including Joe Louis, Muhammad Ali, George Foreman, Larry Holmes, Evander Holyfield, Sugar Ray Leonard, Mike Tyson, Manny Pacquiao and many others. He died in 1999.
An Unrivalled heritage
Time will tell as to whether the modern day’s brands will still be around over the next 70 years and until then one thing is for sure; none of them will ever possess the heritage of the Cleto Reyes brand.